© Rei Zhang 2025

Rei is a multidisciplinary designer who combines conceptual thinking with refined aesthetics to create work that communicates with clarity and emotion. 

Her practice centres on crafting concept-driven identities with meticulous attention to detail, using colour as a deliberate visual language to bring order, delicacy, and harmony to designs that feel both organised and welcoming.


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02.Shanghai Bistro Brand Identity

Shanghai Bistro is an Asian-fusion kitchen and bar whose branding blends tradition and modernity through a vibrant palette that evokes freshness and vitality while complementing the venue’s moody bar ambiance.

The colours are chosen to evoke the shifting qualities of the seasons – vitality, blooming, transition, and fruition – bringing an sensory impression of scent and taste.