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About

flow café
Shanghai Bistro
The Three Iconic Typefaces Designed By Adrian Frutiger
Terrace View Wellness Space
Under the Orange Tree
  © Rei Zhang 2025

Rei is a multidisciplinary designer who combines conceptual thinking with refined aesthetics to create work that communicates with clarity and emotion. 

Her practice centres on crafting concept-driven identities with meticulous attention to detail, using colour as a deliberate visual language to bring order, delicacy, and harmony to designs that feel both organised and welcoming.


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01.flow café
Brand Identity


flow café & yoga is a conceptual branding design set in Sydney’s Carriageworks – blending a traditional cafe experience with a dedicated yoga space. The branding reflects the cafe’s interior aesthetics and its mission to promote a slow, mindful lifestyle. 

Inspired by the cafe's interior, wellness ethos, and the architectural heritage of the Eveleigh Railway Workshops, the colour palette highlights the connection between nature, spaces, and structure.
The cafe’s visual identity reflects the colour concept through soft, muted tones that evoke a tranquil, cocoon-like atmosphere, subtly echoing the weathered stone hues of the historic site.
02.Shanghai Bistro Brand Identity

Shanghai Bistro is an Asian-fusion kitchen and bar whose branding blends tradition and modernity through a vibrant palette that evokes freshness and vitality while complementing the venue’s moody bar ambiance.
The colours are chosen to evoke the shifting qualities of the seasons – vitality, blooming, transition, and fruition – bringing an sensory impression of scent and taste.
03.The Three Iconic Typefaces Designed By Adrian Frutiger
Book Cover Design
Stationery

Two design directions for a series of book covers and bookmarks, inspired by three typefaces created by Swiss type designer Adrian Frutiger: Avenir, Frutiger, and Univers.
Drawing inspiration from the colour wheel of the three primary colours, the overlapping rings on each cover symbolise the significance of the three typefaces in the world of typography. Like the primary colours, the typefaces are solid in appearance and highly functional in their usability.
04.Terrace View Wellness Space Logo & Signage Design
A logo and signage design for an office wellness area, reflecting the lush greenery and natural sunlight of the office terrace.

The colours of green and cream embody the tones of foliage and sunlight that define the terrace area. 
05.Under the Orange Tree
Pattern Creation
A rug design that draws from architectural features and organic forms found in nature.

The selected space is styled by Fanny Lovisa Skoglund and photographed by Mikael Lundblad for Wendell Mäkleri & Styling.
The project focuses on creating patterns that complement the decor and ambiance of a selected interior space. The pattern-making process involves overlapping and blending shapes and marks traced from architectural details and natural elements.