flow café
Logo & Brand Identity | Collateral Design
flow café & yoga is a conceptual branding design set in Sydney’s Carriageworks, blending the traditional cafe experience with a dedicated yoga space.
The visual identity reflects the cafe’s interior aesthetics and its mission to promote a slow, mindful lifestyle.
Inspired by the cafe’s interior, wellness ethos, and the architectural heritage of the Eveleigh Railway Workshops, the colour palette highlights the connection between nature, space, and structure.
The cafe’s visual identity reflects this through soft, muted tones that evoke a tranquil, cocoon-like atmosphere, subtly echoing the weathered stone hues of the historic site.
