The Three Iconic Typefaces Designed By Adrian Frutiger
Book Cover Design | Stationery Design
A series of book covers and bookmarks design inspired by three typefaces created by Swiss type designer Adrian Frutiger—Avenir, Frutiger and Univers.
Drawing inspiration from the colour wheel of the three primary colours, the overlapping rings on each cover symbolise the significance of the three typefaces in the world of typography. Like the primary colours, the typefaces are solid in appearance and highly functional in their usability.
The interplay of colours and shapes, combined with a clean layout, are aimed to reflect the Swiss design style, emphasising the functionality and timelessness of the typefaces.
Each cover features a close-up photo of Adrian’s hands holding a pen, emphasising the spirit of craftsmanship in his type design journey and evoking the sense of a typeface in the making.
